35 Vegan Influencers You Can Follow on Xiaohongshu
Where do China’s vegans share their recipes, product reviews, inspiration, and information? For written articles, WeChat is undoubtedly the dominant platform (see our list of China’s top vegan WeChat blogs here). But for vlogs and lifestyle content, you can’t beat Xiaohongshu (小红书, “Little Red Book”).
With over 200 million active users, Xiaohongshu is China’s biggest lifestyle content sharing platform. Categorized as a “social e-commerce app”, it functions like Pinterest, Instagram, and Amazon rolled into one, giving content creators a place to post videos and images, leverage trending or targeted hashtags, build interactive communities, and drive traffic to e-commerce pages and affiliate links. And China’s vegan movement is thriving on Xiaohongshu.
We’ve gathered a list of 35 outstanding Xiaohongshu accounts spreading the vegan lifestyle in China. To follow them, download the Xiaohongshu app and search for the ID number.
Amelie的植日记 (“Amelie’s Vegan Vlog”)
Location: Chongqing
Xiaohongshu ID: 1057164989
Follow vlogger Amelie on her quest to cook 101 Buddhist vegan dishes (free from animal products, garlic and onions, and alcohol). Learn simple dishes with video tutorials and feast your eyes on beautiful vegan food.
全植物营养师秋惠 (“Whole Food Plant-Based Nutritionist Qiuhui”)
Location: Hong Kong
Xiaohongshu ID: sharonchan2453
Nutritionist Sharon (Qiuhui) Chan has been vegan since birth and is one of China’s first accredited Lifestyle Medicine specialists. On her Xiaohongshu account, she teaches viewers about whole-food plant-based nutrition, gives recipes and cooking tips, and shares about vegan life.
易霖蔬食 (“Yi Lin Veggie Food”)
Location: Henan
Xiaohongshu ID: 540873695
Here, you can see posts about daily vegan eats, recipes and cooking tutorials, and some great food presentation skills.
全蔬食丽萨健康美食 (“Vegan Lisa ~ Healthy Food”)
Location: Beijing
Xiaohongshu ID: 1039115181
Originally from Germany, food blogger Lisa shares her original Buddhist vegan recipes, cooking tutorials, and daily life on her Xiaohongshu channel.
Elisa的灵感蔬食 (“Elisa’s Creative Veggie Food”)
Location: Guangdong
Xiaohongshu ID: 119788351
Elisa posts vegan health and wellness content and shares healthy and easy-to-make plant-based recipes from Chinese and international cuisines.
日素三餐的四季 (“Daily Vegan Four Seasons”)
Location: Germany
Xiaohongshu ID: 547212846
Here, you can find inspiration for eco-friendly minimalist vegan living, as well as Chinese and Western vegan recipes.
vegan植物悦食记 (“Happy Vegan Food Vlog”)
Location: Chongqing
Xiaohongshu ID: happyvegan326
This account features vegan recipes, baking tutorials, and introductions to interesting vegan foods and ingredients.
八月是只素食猫 (“August is a Vegan Cat”)
Location: Guangdong
Xiaohongshu ID: 413590354
On this channel, you can find delicious vegan cooking tutorials posted every week.
张小马的食谱与生活 (“Zhang Xiaoma’s Recipes and Life”)
Location: Spain
Xiaohongshu ID: 946319205
Zhang Xiaoma is a Chinese living in Spain. On her Xiaohongshu account, she shares about her life and posts vegan Chinese-Western recipes and tutorials.
素食小老弟 VegeBro
Location: Guangdong
Xiaohongshu ID: Vegebro
VegeBro posts daily cooking tutorials teaching everyone how to make tasty and varied vegan meals.
车车Run (“Car Car Run”)
Location: Shanghai
Xiaohongshu ID: 102566611
Car Car Run posts about eco-friendly active vegan living and shares recipes and cooking tutorials with an emphasis on Western food.
雯雯蔬食 (“WenWen Veggie Food”)
Location: Zhejiang
Xiaohongshu ID: love17681314
WenWen’s Xiaohongshu account focuses on sharing Buddhist vegan recipes and baking tutorials.
素食研发员Cloris (“Vegan Innovator Cloris”)
Location: Sichuan
Xiaohongshu ID: ClorisVeganlife
Regularly posts original vegan recipes and cooking tutorials, teaching regular people to make restaurant-quality gourmet vegan food at home.
小善子吃遍素食 (“Little Shanzi Eats All the Vegan Food”)
Location: Guangdong
Xiaohongshu ID: 1089916735
Little Shanzi posts about vegan life and shares delicious and easy-to-make homestyle vegan recipes.
悦中意vegan (Yue Zhong Yi Vegan)
Location: Guangdong
Xiaohongshu ID: 115147396
Here, you can find homey and tasty Buddhist vegan home cooking tutorials.
青浦归田去的蔬食 (“Qingpu Back-to-the-Land’s Veggie Food”)
Location: Shanghai
Xiaohongshu ID: 835461113
This channel shares visually appealing plant-based cooking tutorials featuring simple, natural ingredients and seasonings.
草食系 Ciao Vegan Food Box
Location: Shanghai
Xiaohongshu ID: ciaofood
Established in 2015, Ciao Vegan Food Box is a culinary studio that offers vegan cooking classes, catering services, custom food production and delivery, and more. On Xiaohongshu, they share simple and easy-to-make vegan recipes that they’ve developed in their studio.
鹿浦主理人槿儿 (“Lupu Boss Jin’er”)
Location: Hunan
Xiaohongshu ID: 296715489
Here, you can find posts about vegan life, vegan cooking tutorials, and beautifully plated and photographed vegan food.
51素食 (“51 Vegan”)
Xiaohongshu ID: cnvegan
Updated daily, 51 Vegan shares nutrition-focused vegan recipes and cooking tutorials, as well as product recommendations for food and home.
鱼儿与猫 (“Fish and Cat”)
Xiaohongshu ID: XJ_Sport
This travel-loving vegan content creator shares her home recipes and cooking tutorials on her Xiaohongshu channel.
小熙的素食生活 (“Little Xi’s Vegan Life”)
Location: Singapore
Xiaohongshu ID: 771101398
Here, you can find colorful vegan recipes and home cooking tutorials created by a Chinese student living in Singapore.
东北大蔬智弘教素食 (“Dongbei Uncle Zhihong Teaches Vegan Food”)
Location: Heilongjiang
Xiaohongshu ID: 337528712
Here, you can find original vegan recipes created by a vegan culinary expert in northeastern China.
vegan廖 (“Vegan Liao”)
Location: Guangdong
Xiaohongshu ID: 364716162
Updated weekly, Vegan Liao posts vegan recipes and shares thoughts and experiences on life as a vegan.
杨鼎子 (Yang Dingzi)
Location: Yunnan
Xiaohongshu ID: dingzishushi
Vegan culinary practitioner and food blogger Yang Dingzi has created over 3000 vegan recipes, which he shares on Xiaohongshu and many other platforms.
小猪的蔬食magic (“Little Pig’s Veggie Magic”)
Location: Chongqing
Xiaohongshu ID: 564695000
Updated weekly, this channel shares fun and easy-to-make vegan cooking tutorials.
一个吃素的心理咨询师 (A Vegan Psychologist)
Location: Sichuan
Xiaohongshu ID: 800654525
On this channel, you can find posts about daily vegan eats and tutorials for vegan recipes.
光合律动 PSN DANCE
Location: Guangdong
Xiaohongshu ID: 1063858137
PSN DANCE focuses on plant-based foods and shares foods and recipes weekly.
静静的蔬食生活 (“Jingjing’s Veggie Life”)
Location: Chongqing
Xiaohongshu ID: jingxin_sushi
Jingjing shares simple and easy vegan cooking tutorials and promotes healthy eating on her Xiaohongshu account.
Willa姐的素食厨房 (“Sister Willa’s Vegan Kitchen”)
Location: Canada
Xiaohongshu ID: 716486466
Based in Toronto, Willa posts restaurant reviews and shares vegan and gluten-free recipes and tutorials on her Xiaohongshu channel.
顺心顺素食记 (Happy Vegan Food Vlog)
Location: Shaanxi
Xiaohongshu ID: 963763855
Updated daily, this channel shares minimalist vegan cooking tutorials.
小朱阿姨的素食 (“Auntie Xiaozhu’s Vegan Food”)
Location: Tokyo
Xiaohongshu ID: 106254944
This tokyo-based food blogger shares vegetarian and vegan homestyle recipes from China and Japan.
纯然居的素食生活 (“Pure House’s Vegan Life”)
Location: Hunan
Xiaohongshu ID: 4755384227
Pure House is a vegan restaurant in Changsha, Hunan. On their Xiaohongshu account, they post about vegan life and culture and share vegan recipes.
Nina
Location: Beijing
Xiaohongshu ID: 2787274437
On her Xiaohongshu channel, Nina shares simple vegan recipes and basic information about vegan diets and lifestyles.
吃素的女孩 (“Vegan Girl”)
Xiaohongshu ID: 1057164989
Vegan Girl shares simple vegan, mostly whole-food recipes and promotes a healthy and mindful diet and lifestyle.
小蔬哥 (“Little Veggie Brother”)
Location: Yunnan
Xiaohongshu ID: xiaoshuge28
Little Veggie Brother shares intermediate and advanced vegan cooking tutorials and culinary methods, specializing in Yunnanese and ethnic minority cuisines.