V-March 2025 Campaign Recap and Participant Survey

Over 80% of Participants Plan to Stay Plant-Based After V-March!

V-March, a month-long vegan challenge launched by the China Vegan Society, wrapped up its first year with remarkable momentum—reaching over 7 million people across China and sparking a nationwide conversation about the future of food.

How Did It Go?

The campaign gained strong media traction, with features on major national platforms such as Phoenix News, Toutiao China, People Online Media, and the China Morning Post Media Group. It was also recommended and widely shared by influential creators on Rednote—further amplifying its public visibility.

Beyond China, V-March caught the attention of international plant-based organizations including Veganuary, ProVeg International, and Vegconomist etc, expanding its influence on a global scale.

Out of the 7 million people exposed to V-March content, more than 70,000 actively engaged through comments, shares, and online discussions—expressing interest, support, and enthusiasm for the month-long vegan challenge.

More than 600 users checked in daily through our WeChat Mini Program, which featured interactive tools such as:

• V-Quiz: Daily trivia to build plant-based knowledge

• V-Facts: Bite-sized insights on vegan health, environment, and ethics

• Check-in rewards: Coupons and prizes from V-March partners

Inside the V-March Experience

A screenshot from the V-March WeChat Mini Program, where participants shared their daily meals and explored tools like V-Quiz and V-Facts—designed to boost knowledge about plant-based health, sustainability, and ethics.

Collaboration Across Sectors

V-March 2025 united over 40 vegan restaurants and shops across cities like Beijing, Shanghai, Dali, Guangzhou, and Chongqing, offering exclusive check-in spots and immersive plant-based experiences. We proudly partnered with 30+ brands across plant-based food, sustainable travel, and skincare.

V-March in the Community

Posters and promotional materials from V-March 2025 displayed at partner restaurants and shops across China.

Impact Beyond Food

In 2025, V-March partnered with the Alashan SEE Ecology Association to support the One Hundred Million Sogdian Trees initiative—combining ecological protection with sustainable living.

For every new participant who checked in during the campaign, V-March donated 1 RMB to the tree-planting project.

Total Donations: 3410.12 RMB

Sogdian Trees Planted: 341 Trees

Desert Reclaimed: Approximately 3410㎡

What We Learned: Survey Insights

Why did people join?

• 23% cited health benefits as their main motivation

• Others were driven by animal rights and environmental concerns

Who joined?

• Over 60% consumed animal products before joining

• 30% were aged 24–30

• 77% identified as female, and 18% as male

What was their experience?

• 58% stayed fully plant-based throughout the campaign

• Over 70% reported noticeable health improvements

• Eating out was the biggest challenge (40%)

• Surprisingly, over half said missing non-vegan food was the least difficult aspect

• 62% said a vegan certification system (like Mang) would help them stay on track

And after V-MARCH?

• 67% plan to reduce meat intake by 40–80%

• Over 80% said they intend to continue following a plant-based diet!

Looking Ahead

V-March has proven that meaningful change is possible—when people are supported, when information is accessible, and when we work together across sectors.

We’re excited to grow the campaign even further in 2026—with new partners, tools, and even greater impact.

The full V-MARCH 2025 Campaign Recap and Survey Report can be viewed here.