V-March: A Vegan Challenge Like No Other
March is more than just the transition to spring—it’s the time when we kick off V-March, a month-long celebration of vibrant, compassionate living. At the China Vegan Society, we’re thrilled to announce the launch of Vegan Challenge in 2025.
Official logo of V-March, a month-long plant-based lifestyle initiative by the China Vegan Society.
What is V-March?
V-March is our signature initiative to promote the benefits of a plant-based diet during the month of March. It’s about more than just food—it’s a celebration of the vegan lifestyle, which focuses on health, sustainability, and compassion through plant-based choices.
This month, we encourage participants to explore new recipes, discover exciting vegan products, and connect with like-minded individuals who share a passion for making a positive impact on the planet.
Why March?
You’ve likely heard of Veganuary, the worldwide vegan challenge that takes place in January. So, why does our campaign happen in March? The answer lies in China’s unique cultural calendar.
In China, the New Year is celebrated according to the lunar calendar, typically falling between January 21 and February 20. The festive season is a time of family gatherings, traditional feasts, and indulgence —not the easiest moment to introduce dietary changes.
However, after the Chinese New Year, many people are eager to reset their habits and shift toward lighter, healthier meals. That’s why March is the perfect time to inspire positive change. With the arrival of spring—a season of renewal and growth—it’s the ideal moment to embrace new habits and start fresh with V-March.
Why V-March?
Better Health
By choosing plant-based foods, we’re nourishing our bodies with nutrients, antioxidants, and fiber. V-March gives participants the chance to try new, delicious plant-powered meals that leave them feeling energized and refreshed. Whether it’s a hearty bowl of veggie stir-fry, a vibrant salad, or a comforting vegan soup, the possibilities are endless.
A Kinder World
Switching to plant-based foods helps reduce the suffering of animals and is a powerful choice in promoting animal rights. During V-March, we’ll highlight stories of compassion, reminding us that our food choices can contribute to a more ethical world for all creatures.
A Sustainable Future
The environmental impact of animal agriculture is undeniable. From greenhouse gas emissions to deforestation and water waste, the food industry has a major effect on our planet. By participating in V-March, we‘re making a tangible difference in the fight against climate change. Every plant-based meal is a step toward reducing the carbon footprint and protecting the Earth.
How Can Participants Get Involved in V-March?
To make the challenge engaging and enjoyable, V-March incorporates a variety of interactive and exciting features:
WeChat Mini-App Challenge: The China Vegan Society’s mini-app allows participants to track plant-based meals, share progress with others, and unlock exciting gifts from V-March partner brands.
V-March Starter Kit: A comprehensive guide is provided to every participant, detailing the benefits of plant-based living for health, animals, and the planet, along with step-by-step advice for adopting a vegan lifestyle.
Vegan Recipes: A curated collection of creative and delicious plant-based recipes, crafted by inspiring vegan influencers, encourages participants to explore new culinary adventures—from vibrant breakfast bowls to indulgent desserts.
Community Connection: Opportunities include live streams, group chats, offline meetups, and inspiring stories from participants. Workshops, discussions, and webinars throughout the month foster meaningful connections within the vegan community.
Support Local Vegan Businesses: A spotlight on vegan-friendly restaurants, shops, and brands helps participants discover resources that make plant-based living more accessible and enjoyable.
V-March: More Than Just a Trend
V-March isn’t just about making changes for one month—it’s about creating lasting habits that benefit your health, the environment, and animals. It’s about building a community of support and inspiration, where every step toward plant-based living is celebrated.
At the China Vegan Society, we’re proud to be part of this growing movement. Together, we can create a future that’s kinder, healthier, and more sustainable.
Let’s make this V-March unforgettable!