Vegan Impact Media Panel · China Vegan Summit 2022
The MANG China Vegan Summit is China's first virtual conference dedicated to connecting and empowering vegan advocates inside and outside of China. Learn more about the 2022 summit, or see the full speaker list here.
Discussion Panel: Changing the world with vegan media
Online (Zoom) · Saturday, December 3
15:00-16:00 (Beijing Standard Time)
Four top vegan media experts share about impact, growth, and connecting with audiences
Media is the first place we go when we need information, and it's the first tool at our fingertips when we want to spread a message. From news stories and research reports to lifestyle blogs and social posts, the media we consume shapes our worlds—and gives us the power to change our world.
For the China Vegan Summit’s media panel, we've invited the founders and representatives of four influential vegan media platforms with large audiences in China and around the world to share their experiences and discuss the role of media in the vegan movement:
How can we use media to advocate for animals, promote veganism, and make a difference in the world?
How can vegan media platforms be more effective and sustainable?
How can vegan media professionals connect with diverse audiences?
What are the current challenges and opportunities facing the vegan impact media field?
Agenda
15:00 · Moderator opening remarks
15:05 · Speakers introduce themselves and share their stories
15:25 · Topic discussion
15:45 · Audience Q&A
16:00 · Finish
The speakers
This panel brings together four speakers from four influential vegan media platforms from Mainland China, Hong Kong, and the UK to share their experiences and insights from the rapidly evolving field of vegan impact media.
Hazel Zhang 张思
Founder, VegPlanet media (素食星球)
After going vegan in 2012 and struggling to find high-quality articles about veganism in Chinese, Hazel launched the VegPlanet WeChat account in 2013 and began blogging about veganism. What started as a passion project quickly became a full-time job, and by 2016 VegPlanet had begun attracting investors. Over the past nine years, VegPlanet has published over 10,000 original articles and accumulated nearly 500,000 WeChat followers, making it one of China's most popular and influential vegan media platforms. Featuring a fun and diverse content mix, ranging from vegan food and recipes to interviews, health and nutrition articles, and eco-friendly lifestyle tips, VegPlanet's content appeals to a broad audience of vegans and non-vegans across China.
Sonalie Figueiras
Founder and Editor in Chief, Green Queen Media
Serial social entrepreneur and trends forecaster, Sonalie Figueiras is a sustainability expert and food futurist who has inspired global audiences for over a decade on fighting climate change. She is the founder and Editor of the award-winning impact media platform Green Queen, which educates millions on the connection between health, sustainability, and the environment and showcases future solutions. Green Queen is the most popular and most visited eco, health and wellness English media magazine and platform in Hong Kong and across Asia, with over 10 million monthly Google digital impressions and 40,000 social media followers. Sonalie is also the co-founder and CEO of Source Green, a SaaS company that uses tech to help consumer brands reduce plastic packaging, and an advisor to startups and VCs in the plant-based and sustainability space.
Ana Bradley
Executive Director, Sentient Media
Ana Bradley's background is in content production, community building and startup consultancy in the UK. She has worked with global corporations and clients for over a decade to help build dedicated digital communities. Since 2020, she has been leading Sentient Media, a nonprofit news organization that is changing the conversation around animal agriculture across the globe. Sentient Media creates public awareness of the agriculture industry’s impact on the climate crisis, extraction of natural resources and systemic exploitation of those bound up in food production. They do this through critical commentary, investigative journalism, creating resources, strengthening the journalist and advocate community, partnering with publishers and holding the media accountable when it fails to report on the most pressing issues of our time. In 2022, they have created visibility around the consequences of industrial agriculture reaching 173 million headline views in Google in 2022, served 12.5 million readers across the globe and provided roots to publishing for over 800 writers in 53 countries.
Huizhong Mao 茅惠忠
Founder and CEO, One Vegan World media (壹素界)
A researcher and developer of biopharmaceuticals and functional foods, Huizhong founded the vegan product OEM Seleglu (希力谷) in 2016. In 2017 he launched the media platform One Vegan World (壹素界) with the intention of making vegan culture more mainstream and supporting the development of the vegan industry, and the platform grew to become one of China's top vegan media platforms. To date, One Vegan World has published more than 1,000 original articles and 200 short videos and launched a well-known vegan interview column called "Thousand-Person Movement" (千人行). In addition to hundreds of thousands of social media followers, One Vegan World has also reached a large offline community by hosting and co-organizing vegan events like the annual Hangzhou Vegetarian Culture Festival.
Watch the discussion and ask questions during Q&A
This panel will be in both Chinese and English, with simultaneous translation provided by professional conference interpreters. To watch the discussion live and ask questions during the Q&A session, you can register below to join via Zoom. We’ll send you an email confirmation with the invitation link.
Click here to see what time the panel is in your time zone. If the time doesn’t work for you, leave a message to request a copy of the recording.